Privacy Policy
Last updated: August 24, 2026
HomeTend ("we", "us", "our") operates the HomeTend mobile application and web platform (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.
1. Information We Collect
Account Information
When you create an account, we collect your name and email address through our authentication provider (Manus OAuth or Apple Sign-In). We do not store passwords — authentication is handled by third-party identity providers.
Photos and Images
When you use the photo-first task creation feature, receipt scanning, or attach images to tasks, those photos are uploaded to our secure cloud storage (Amazon S3). Photos are used solely to provide the Service to you — they are never sold, shared for advertising, or used to train AI models.
AI Processing
When you use AI-powered features (photo task creation, receipt extraction, AI suggestions), your images are sent to third-party AI providers (currently OpenAI) for processing. These providers process your images solely to generate responses and do not retain your data for training purposes, per their data processing agreements.
Task and Property Data
We store the tasks, contacts, properties, cost records, and other data you create within the Service. This data is stored in our cloud database and is accessible only to you and household members you explicitly invite.
Device Information
We collect push notification tokens to deliver reminders and alerts you configure. We do not access your device contacts, location, microphone, or any other device sensors unless you explicitly initiate such access.
Usage Analytics
We use privacy-respecting analytics to understand how the Service is used in aggregate: Umami on the web platform and Aptabase in the mobile app. Both collect only anonymous usage events (such as feature usage, app version, OS version, and device model) with no cookies and no persistent user identifiers, and this data is never linked to your account. Neither of these tools is an advertising tracker, and neither sets cookies. We additionally use Google Analytics on our website, for one narrow purpose only: measuring whether our advertising brings people who go on to use HomeTend. It is not used for the general product analytics above, and it is not present in the mobile app. We do not use Facebook Pixel. See Advertising Measurement below.
Install Attribution
The mobile app uses AppsFlyer to measure which advertising campaigns lead to app installs and subscriptions, so we can understand whether our advertising works. This uses aggregate, privacy-preserving attribution (Apple's SKAdNetwork on iOS) and an anonymous install identifier; it does not use your name, email, or advertising ID on iOS, and on Android it uses the advertising ID solely for attribution as disclosed in our Google Play data safety listing. We do not track you across other companies' apps or websites. Attribution data is processed by AppsFlyer under its data processing agreement and is never sold.
Advertising Measurement
When you arrive at our website from an online advertisement, we record an identifier for that ad click and associate it with your account if you register. We use this for one purpose only: to know which advertisements lead to people actually using HomeTend, so we are not paying for advertising that does not work. This uses Google Ads conversion measurement together with a Google Analytics property for our website. We do not use it to build a profile of you, to show you advertisements elsewhere, or to track you across other companies' websites, and we never sell it. The measurement tag itself loads on every page so that it is ready when it is needed, but there is nothing to record unless you arrived from an advertisement.
Payment Information
Subscription payments are processed entirely by Google Play or Apple App Store. We never receive, store, or have access to your credit card number, bank account, or other payment instrument details.
2. How We Use Your Information
- To provide, maintain, and improve the Service
- To process AI-powered features (task suggestions, receipt extraction)
- To send push notifications and reminders you have configured
- To facilitate household sharing with members you invite
- To respond to support requests
- To detect and prevent fraud or abuse
- To measure which advertisements lead to new accounts, as described above
We do not use your information to target advertising at you, sell it to third parties, or share it with data brokers. Our use of advertising data is limited to the measurement described above.
3. Data Sharing
We share your data only in the following circumstances:
- Household members: Data within a property is visible to all members you invite to that property.
- AI processing: Images submitted for AI features are sent to our AI provider (OpenAI) under a data processing agreement that prohibits retention or training use.
- Infrastructure providers: Your data is stored on Amazon Web Services (AWS) and TiDB Cloud, which act as data processors under standard agreements.
- Legal requirements: We may disclose information if required by law, subpoena, or court order.
4. Data Retention and Deletion
We retain your data for as long as your account is active. You may delete your account at any time through the app (Settings → Account → Delete Account) or the web dashboard (Account → Delete Account). Upon deletion:
- All your tasks, images, contacts, cost records, and property data are permanently deleted
- Your account record is anonymized (name and email removed)
- If you signed in with Apple, your Apple token is revoked
- Deletion is irreversible and typically completes within 24 hours
5. Data Security
We implement industry-standard security measures including TLS encryption for all data in transit, encrypted storage at rest (AES-256), signed session tokens (JWT) with secure, HTTP-only cookies, and role-based access controls. No system is 100% secure. If you discover a vulnerability, please report it to support@hometend.co.
6. Children's Privacy
The Service is not directed to children under 13. We do not knowingly collect information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information promptly.
7. International Data Transfers
Your data may be processed in the United States and other countries where our infrastructure providers operate. By using the Service, you consent to the transfer of your information to these countries, which may have different data protection laws than your country of residence.
8. Your Rights
Depending on your jurisdiction, you may have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data (available in-app), export your data (available on Plus plan; free-tier users may request export via support), and object to or restrict certain processing. To exercise these rights, contact us at support@hometend.co.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last Updated" date. Continued use of the Service after changes constitutes acceptance of the revised policy.
10. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at support@hometend.co.